Right from the start, our founding husband, wife, son and close friend team did everything with tenacity. From establishing a strong stockist network to packaging products to doing club and restaurant promotions, all the way to doing the deliveries in their sturdy old Mazda 323.
Most days the family team would work until 2am or 3am in the morning and be back working again by 7am. They were intent on making a success of Independent Liquor and have remained hands-on in the business, with equal vigour for customer-centric delivery.
Independent Liquor remains that family owned and run company – serving South Africans nationwide – true to our start-up foundations of a focus on authentic service and unwavering quality.